What is your brand archetype?

Brand archetype helps to perceive sense of identity. One that mirrors the needs of customers and indicates the brand’s driving force.
This quiz will help to determine your brand archetype.

Let’s startThis will take up
to 15 minutes

What is the goal of your brand?

Read all 12 cards. Drag and drop Select 3 most relevant of them.
  • Enjoy life passionately and promote relationship. Be a ectionate, intimate and charming.
  • Help and serve others. Be service-oriented, empathetic and giving.
  • Return to simple pleasures, to find and create hapiness. Be wholesome, utopian and optimistic.
  • Resist the status quo and escape average. Be risktaking, raw and edgy.
  • Enjoy the moment and lighten up the world. Be playful, humorous and witty.
  • Achieve success and influence. Be confident, powerful and authoritative.
  • Understand the world, to find and share the truth. Be truth-seeking, decisive and objective.
  • Transform people’s lives and promote faith and wonder. Be transformative inspiring, visionary.
  • Build community, relate to others, belong and be accepted. Be friendly, down-to-earth and honest.
  • Create something new and realise a vision. Be imaginative, innovative and expressive.
  • Learn about life through experience and create more freedom. Be openminded, adventurous and independent.
  • Over-come all abstacles and motivate others to be better. Be courageous, determined and triumphant.

What are characteristics of your brand?

Read all 12 cards. Drag and drop Select 3 most relevant of them.
  • Passionate; Loving people
  • Caring; Helpful; Patronizing; Advising
  • Loyal; Dreamy; Hopeful; Optimistic
  • Initiating radical changes; Able to shake
  • Joyful; Positive; Enjoyful; Free
  • Responsible; Controlling; Commanding
  • Wise; Competent; Expert; Objective
  • Charismatic; Mystical; Magical
  • Realistic; Fit for everyone; Versatile; Ordinary
  • Innovating; Creating; Visionary
  • Independent; Unconstrained; Exploring; Curious
  • Brave; Persistent; Goal oriented

What is the strategy of your brand?

Read all 12 cards. Drag and drop Select 3 most relevant of them.
  • To become more and more physically and emotionally attractive
  • Doing things for others
  • To do things right
  • Disrupt, destroy, or shock
  • Play, make jokes, be funny
  • Exercise power
  • Seeking out information and knowledge; self-reflection and understanding thought processes
  • Develop a vision and live by it
  • Develop ordinary solid virtues, be down to earth, the common touch
  • Develop creative control and skill
  • Journey, seeking out and experiencing new things, escape from boredom
  • To be as strong and competent as possible

Which of these brands do you find most parallel with your brand?

Look at all 12 cards. Drag and drop Select 3 most relevant of them.

With what person or character would you align your brand?

Look at all 12 cards. Drag and drop Select 3 most relevant of them.
  • Most accurate
  • Less accurate
  • Least accurate
  • Most accurate
  • Less accurate
  • Least accurate
  • Most accurate
  • Less accurate
  • Least accurate
  • Most accurate
  • Less accurate
  • Least accurate
  • Most accurate
  • Less accurate
  • Least accurate

Drop

the card here to

remove it

Your brand archetype is
50%

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25%

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25%

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Brand archetype is only the beginning of your brand journey through customer experience. Let’s build it together.
And check our portfolio at www.wearecritical.com
This site was coded by www.vsbl.lt
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Brand archetype is only the beginning of your brand journey through customer experience. Let’s build it together.
And check our portfolio at www.wearecritical.com
This site was coded by www.vsbl.lt
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